Marketing and Communications Coordinator Job Description

Full Job Description

About Us

The American Association for Employment in Education (AAEE) is a national 501(c)(3) professional association focused on providing resources, activities, and networking opportunities related to PK-12 teacher preparation, recruitment, and retention. Our members/customers are school systems, post-secondary institutions, and other organizations affiliated with the space. We host webinars, job fairs, and an annual conference, and we produce and sell publications including a Job Search Handbook for Educators (targeting soon-to-be teachers) and an Educator Supply and Demand Report.

Responsibilities of Position

Marketing and Communications

  • Develop marketing campaigns for various programs and events, as well as membership
  • Coordinate and execute email campaigns, meeting deadlines, following timelines, and ensuring uniformity of content/messaging
  • Develop marketing collateral for association programs and membership that aligns with association brand standards (i.e. promotional flyers, programs, etc.)
  • Review and ensure quality of marketing distribution lists; create and update lists as needed
  • Design and edit graphics for print or web as needed
  • Coordinate the publication of e-newsletter
  • Execute updates to association website
  • Author blog posts, social media posts, articles, and marketing and sales collateral
  • Create emails, digital links, and landing pages to assist in direct marketing efforts
  • Write and edit member newsletters, emails, and other communications as assigned
  • Track and report email analytics
  • Maintain compliance with all anti-spam laws
  • Take the lead in analyzing and reporting email metrics and taking corrective action when needed
  • Manage event registrations and applications, working with vendors and staff to produce an accurate, up-to-date, and user-friendly experience for all major events
  • Coordinate the production of video content for the website and YouTube channel
  • Design the cover and layout of our annual publication, the Job Search Handbook for Educators, in print and digital versions

Customer Service

  • Assist association members (and prospects) with questions and concerns via phone and email
  • Submit and process payments and purchase orders by accessing and updating invoices accordingly
  • Approve membership applications and collect follow-up information as needed
  • Submit necessary billing information to purchasing departments
  • Monitor and process orders for the Job Search Handbook for Educators

Website Management

  • Serve as primary administrator of content management system (CMS)
  • Design, layout, and update website using our chosen CMS and basic HTML coding
  • Work with Executive Director and subject matter experts to to develop relevant, meaningful content and maintain association content strategy and web standards
  • Work with Executive Director and vendor to continuously improve the usability, design and content of the association’s website
  • Monitor and report regularly on website analytics and take corrective action when needed
  • Work with vendors to troubleshoot problems with the website and respond to user requests and comments

Social Media

  • Create, coordinate and execute social media campaigns and ensure alignment with overall marketing campaign and association mission
  • Manage social media editorial calendar and post valuable, shareable content regularly, ensuring association is positioned as an industry leader online
  • Monitor and report on social media outreach, including weekly and monthly reporting
  • Manage budget for social media campaigns

Qualifications

  • Bachelor’s degree in communications, marketing, or journalism preferred
  • At least 2 years’ experience in marketing or communications
  • Self-motivated with ability to work independently in a virtual office environment
  • Highly driven and results-oriented
  • Strong interpersonal skills and excellent customer service required
  • Excellent writing skills with an emphasis on writing for the web and social media
  • Ability to manage multiple projects and meet deadlines on time
  • Strong attention to detail
  • Graphic design skills and experience with Canva and Adobe Creative Suite preferred
  • Some knowledge of HTML preferred
  • Knowledge or experience working with an email marketing platform (e.g. Constant Contact)
  • Creative problem solving and time management skills required

Hours/Benefits

  • 25-35 hours/week, with some variance throughout year
  • Flexible hours, but some must be completed during regular business hours of 8:00-5:00 (Central Time)

Job Types: Full-time, Part-time

Pay: $21.00 - $23.00 per hour

Benefits:

  • Paid time off

Schedule:

  • Day shift
  • Monday to Friday

Work Location:

  • Fully Remote


Approximate Starting Pay

$21.00-$23.00/hour

Job Open Date

May 25, 2021

Job Close Date

When filled

Required Experience
  • Website Design: 1 year
  • Customer Relations: 1 year
  • Marketing: 2 years
  • Graphic Design: 1 year
  • Project Management: 1 year 


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American Association for Employment in Education is a 501(c)(3) non-profit organization. 

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